Imagine two
students living in Australia who are about to enter university, Paul and Peter.
Both achieved excellent results in their final year of school. Coincidentally,
both also recently inherited $160,000 from a relative.
Paul and Peter both
live about 15 minutes away from their local university. According to a recent
report published by one of those university guides, this local university was
ranked 55th in the world for overall quality of education. When one
considers how many universities there are in the world, this is certainly a
high ranking.
Paul has decided to
attend this university, it is close to where he lives, has good facilities and
staff and offers the degree he wants to study for. Paul has chosen to study
Economics and History. Paul will use approximately $30,000 of his inheritance
to pay for his degree. The remaining $130,000 will be invested in one of the
old blue chip ASX listed investment companies and Paul hopes to leave it there as
a “nest egg”.
Peter is much more
status conscious than Paul. Peter has always wanted to attend Oxford or
Cambridge. He is very impressed by the old buildings, the eccentric traditions
and some of the well-known past graduates of those two institutions.
Peter makes an
application to Oxford as a foreign student. He has decided to study for a BA in
History and Economics. After the application process concludes, Peter receives
the pleasant news that his application has been successful. As it happens, the cost
of Peter’s three year degree (plus living expenses and the odd airfare back
home) will equal the amount of his inheritance.
Peter’s successful
application to Oxford is a great talking point amongst his relatives and
friends. A very bright future is envisioned for Peter. Peter won’t admit it,
but he is enjoying all this attention from his friends and relatives.
While Paul’s
relatives and friends are happy about his successful application to the local
university, it hasn’t been met with the same adulation that has been accorded
Peter.
Peter’s time at
Oxford is generally pleasant, but he does get a little homesick on occasions.
He misses family and friends.
Paul on the other
hand has made minimal changes to his lifestyle. He still lives at home and has
friends from school attending his university.
Both Paul and Peter
complete their degrees at the age of 21.
Now we fast forward
39 years. Paul and Peter are both 60 and about to retire from successful careers. Paul never did touch that inheritance. He
simply collected dividends and enjoyed the capital growth. That inheritance is
now worth $2m and pays approximately $80,000 in dividends each year.
Paul and Peter both
earned approximately the same amount of money during their careers. Peter
(despite attending Oxford) was unable to out-earn Paul. As we mentioned
earlier, Paul is just as bright as Peter and also has a similar temperament and
personality.
So now we can say
that the cost of Peter’s Oxford education was in the vicinity of $2m, being the
money that his peer Paul now has that he doesn’t. It’s a high price to pay for
a “brand name” education.
Obviously, universities
such as Oxford rely very heavily on their brand. Oxford’s more recent move into
awarding MBAs is a very good example of this. Oxford has no history as a
business school. It simply wished to capture a portion of the market for MBAs
that it was previously missing out on.
The MBA degree at
Oxford appeals to a certain clientele. The applicants tend to be people who
have reasonably good jobs in the business world (but not always) and who (in
all likelihood) would not have been successful undergraduate applicants but now
are afforded the opportunity to obtain an Oxford qualification at a cost which
is less than an undergraduate degree. It is very good marketing and I certainly
applaud Oxford for it.
Harvard also uses
its “brand name” to increase its earnings. The short management courses are a
very good example of this. These courses are marketed to executive level people
(from all disciplines). They undertake a very
short course at Harvard for which they will be awarded some sort of certificate.
It amuses me no end
when I see these certificates decorating the office walls of people who have
attended these courses.
Once again, the
vast majority of these people would not have been successful applicants to
Harvard for under graduate degrees. Harvard is simply using its brand name
(like Oxford) to charge very high fees for a short course (with relaxed entry
criteria) that allows the applicant to say that they attended the university*.
* I too have been to
Harvard, I visited some years back while on a trip to Boston.
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